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Tips to strengthen an agency in an entertainment & content obsessed world - Economic Times

Tips to strengthen an agency in an entertainment & content obsessed world - Economic Times

Economic Times

Tips to strengthen an agency in an entertainment & content obsessed world
Economic Times
Entertainment is topmost on his agenda and here's why: people pay to be entertained but pay to avoid advertising. They love brands but do not like being advertised to, and thus, we need to find entertaining stories, he believes. Some of the most ...

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